PATIENT ENGAGEMENT & EXPERIENCE SUMMIT
LAS VEGAS, NV - MARCH 5, 2018
The healthcare industry strives to shift from a patient to consumer mindset, and is introducing tools to support self-management and buying decisions. Innovative companies are leveraging the latest science in behavioral economics to enable the transition to consumerism. In this breakout session, Dr. David Asch, executive director of the Penn Medicine Center for Innovation will use evidence-based case studies to show how behavioral economics can nudge patient behavior change.