HIMSS18 Annual Conference
Wynn Las Vegas
Mar. 5, 2018

Using Behavioral Economics to Nudge Patient Behavior Change

March 5, 2018
2:00pm - 2:25pm

The healthcare industry strives to shift from a patient to consumer mindset, and is introducing tools to support self-management and buying decisions. Innovative companies are leveraging the latest science in behavioral economics to enable the transition to consumerism. In this breakout session, Dr. David Asch, executive director of the Penn Medicine Center for Innovation will use evidence-based case studies to show how behavioral economics can nudge patient behavior change.

Key takeaways:

  • Understand core principles of behavioral economics.
  • Become familiar with evidence-based applications to drive patient engagement.
  • Learn about effective incentive designs to nudge behavior change.


David Asch

Executive Director
Penn Medicine Center for Health Care Innovation

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